For years, claims like the one to follow have been in advertisements for memory-training books and courses.
“You, too, can have a photographic memory! With this new miracle memory system, you will never again forget anything. It requires no work or willpower, and anyone can use it immediately. Once you learn this secret of a super-power memory you will be able to learn everything perfectly and effortlessly!”
If you think such claims are too good to be true, you’re right. Yet these claims continue to attract people because they play on the myths of memory that govern people’s understanding of memory.
The following myths are excerpted from “Your Memory: How It Works and How to Improve It”
Myth 1: Memory is a Thing
Myth 2: There is a Secret to Good Memory
Myth 3: There is an Easy Way to Memorize
Myth 4: Some People are Stuck with Bad Memories
Myth 5: Some People are Bless with Photographic Memories
Myth 6: Some People are too Old (or Young) to Improve their Memories
Myth 7: Memory, Like a Muscle, Benefits from Exercise
Myth 8: A Trained Memory Never Forgets
Myth 9: Remembering Too Much Can Clutter Your Mind
Myth 10: People Only Use 10 Percent of Their Brain Potential