The 12 Brain Rules

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We encourage you to purchase Brain Rules by John Medina because of the entertaining style he expands on the essential rules for improving brain health. The rules are listed below with links to videos on the author’s website,


Explore each rule through illustrations, charts and video. These tutorials are designed to reinforce the concepts in the book; we recommend reading the corresponding chapter first.

Exercise EXERCISE | Rule #1: Exercise boosts brain power.
Evolution SURVIVAL | Rule #2: The human brain evolved, too.
wiring WIRING | Rule #3: Every brain is wired differently.
attention ATTENTION | Rule #4: We don’t pay attention to boring things.
shortterm SHORT-TERM MEMORY | Rule #5: Repeat to remember.
longterm LONG-TERM MEMORY | Rule #6: Remember to repeat.
sleep SLEEP | Rule #7: Sleep well, think well.
stress STRESS | Rule #8: Stressed brains don’t learn the same way.
multisensory SENSORY INTEGRATION | Rule #9: Stimulate more of the senses.
vision VISION | Rule #10: Vision trumps all other senses.
gender GENDER | Rule #11: Male and female brains are different.
exploration EXPLORATION | Rule #12: We are powerful and natural explorers.